TajTunes: The Singing Telegram with a Happy Twist


TajTunes: 

The Singing Telegram with a Happy Twist

This piece was originally published February 23rd, 2009

India is a nation where music and song are ingrained into everyday life and virtually inescapable to the resident or traveling visitor. From outdoor market stalls and back alleyway shops, there are loud speakers often set up somewhere providing a daily soundtrack for the passerby. From business district to humble doorway, there are performers or non performers singing, chanting or at the very least changing the cassette or cd of their funky windowsill boombox.
It is nearly a prerequisite that most of the films released in the Mumbai based “Bollywood” feature song and dance sequences, regardless of the subject matter or genre, that will often tie into becoming massive selling soundtracks and popularly known songs throughout the gigantic country.
In keeping with this spirit of daily musical delight and escapist love of song and dance comes a happy company called TajTunes...